The term Reverie refers to the surreal state of mind where daydreaming occurs. This brand is inspired by various social media influencers (such as Heather Hoffman or activationvibration, and Meghan Giudice or earthspearl on instagram) whose feminine entrepreneurship and visual aesthetic inspire me to step into my own version of freedom and connection to nature.
Combining highly saturated, low-opacity colors, wispy cloud-like shapes, and background gradients to create an organic, soft flow from one page to the next, this style guide portrays the visual idea of femininity to me. There is a fluidity about the layout, rather than a grid structure, as if the viewer is looking upon a map of a fantasy land, with whimsical imagery sprinkled throughout, such as pink butterflies and ancient castles.
It is important to note that Reverie’s reference, practice, and teaching of yoga are done respectfully and in honor of the cultural roots, which are displayed on the style guide’s “Retail Highlights” spread. Inspired by the yogic teachings of B.K.S. Iyengar, a deep dive into the 8 Limbs of Yoga as well as a Sanskrit study of 50 different Asanas are present, in poster format and a card deck, for user reference. More information can be found on the History, Purpose, and Mission statement pages.
The logo is a vectored vision I received in meditation for this project, a symmetrical mirrored abstract shape almost resembling a butterfly. There are spreads that highlight logo usage guidelines, color palette usage, and another is for fonts in use, which are intended to support the dreamy and serene effect. There is a decorative, serif font for the logotype, and a serif font for the body text that blends well with the header and logotype.