Marketing signage was a large part of the front desk duties working at BeWell in 2024 (a local wellness center) using chalk on a black chalkboard that was to be placed outside the front door to be seen by pedestrians and vehicles passing by.

It was a pleasure to use visualization, a hands-on process, and graphic design knowledge to create letters and layouts on a black chalkboard easel sign. These chalkboard signs were updated every two weeks to once a month for the duration of my employment there, and even after choosing to work somewhere else I was still asked to come back to continue creating these signs. The process involved the business owner offering a prompt of a few words for the chalkboard, such as “Community Meditation, 5:30 PM, Sundays.” Working with the medium of chalk felt more like play, with many childhood memories resurfacing during the creative process.

Things to consider while in process were legibility and conciseness; making sure that people walking or driving by can digest what the sign is communicating, with a proper balance of information and negative space, and any ornamental details that aligned with the sign’s message, such as a human face in meditation with a beam of light bursting out of the forehead area, or the third eye chakra.